Client: Roberts Bakery

We were tasked to deliver 3 new product videos for Roberts Bakery to help re-position them as the UK’s most innovative bakery as part of their rebrand. Shown on ITV and All 4 amongst other video on demand channels, we had the wonderfully fun job of bringing their idiosyncratic character, the ‘Early-adopter bird’, to life and finding him a voice! Far more innovative and fun than your standard, yawn-fest that is usually associated with bread adverts! So huge kudos to Roberts Bakery for embracing a brave, bold, forward-thinking campaign and letting us lose on the vids!

Project Deliverables

  • - Video
  • - Animations
  • CLIENT: Roberts Bakery
  • CREATIVE DIRECTION: Steven Warburton
  • 3D ANIMATION: Ian Radcliffe